Yesterdays price

You might’ve noticed that prices have gone up for most of our items. There are a few reasons for this, and I wanted to share some context in this diary entry.

First, we’ve always aimed to create high-quality products rather than focus on being a “cheap” brand. For a while, we were operating with margins that were much lower than industry standards, which made it challenging for us to grow sustainably. Adjusting our prices will help us build a stronger foundation for the future.

On top of that, there have been changes in tariffs that impact nearly everything we make. Unless we were to move all production to the US (which would also lead to higher prices), we’re subject to these shifts in import policies.

We’ve also been making key investments—such as securing our domain name and building out other exciting parts of our brand that I can’t announce just yet. These steps take time and resources, but they’re essential for us to continue improving and delivering the best possible experience.

Ultimately, this pricing adjustment will allow us to create a more sustainable model moving forward. I hope you’ll understand that this is a step to ensure we can offer better sales, discounts, and value over time. Plus, higher-quality items tend to hold better resale value for those who purchase them.

I also want to keep our brand community close-knit. We’ve worked hard to cultivate a sense of exclusivity, and I feel that this change aligns with that vision.

Looking ahead, future releases will have a special reduced price for the first 5 days of availability. After that, prices will adjust to their final values, so early supporters can take advantage of those initial savings.

Thank you so much for your support—it truly means the world to me.

- M